Atelier Beauty Lounge
2025Beauty centre
Treatment menu, stylist-level scheduling and a membership tier, designed so the front desk can run a full Saturday without opening a laptop.
- Disciplines
- BrandingWebsitePhotography
Digital technology studio · Dubai & Baghdad
The digital sideof your business,built properly.
We design brands, build software and websites, and produce the content that carries them — for businesses that would rather own their systems than rent someone else's.
Services
Eight disciplines, one team.
Most projects need more than one of these. They are listed separately because they are practised separately — not because they are sold that way.
SaaS Solutions
Multi-tenant products with the unglamorous parts done right: roles and permissions, billing, audit trails, backups, and an admin panel your team can actually operate.
- Architecture
- Multi-tenancy
- Billing
- Admin tooling
Website Design & Development
Sites built from scratch on modern frameworks — fast on a mid-range phone over mobile data, not just on a designer's laptop.
- Design
- Next.js
- CMS
- Performance
Digital Marketing
Search, paid acquisition and lifecycle email, measured against revenue rather than impressions.
- SEO
- Paid media
- Lifecycle
- Analytics
Branding & Identity
Naming, wordmarks, type systems and the guidelines that keep an identity intact once thirty people start using it.
- Naming
- Identity
- Type systems
- Guidelines
Content Creation
Copy and editorial written in Arabic and English by people who write in both — not translated between them.
- Copywriting
- Editorial
- Bilingual
- Localisation
Photography
Product, interior and team photography, art-directed and retouched for the places it will actually appear.
- Product
- Interiors
- Portraits
- Retouching
Video Production
Scripting through final grade: brand films, product walkthroughs, and short-form cut for the feed rather than cropped for it.
- Direction
- Production
- Edit
- Colour
Social Media Management
Calendars, creative and community management, run in Gulf and Iraqi Arabic as fluently as in English.
- Strategy
- Creative
- Community
- Reporting
Featured product
Rendezva
Clinic & Beauty Center Management System
One of our products. Clients message on WhatsApp the way they already do; Rendezva answers in Arabic or English, books into the real calendar, opens a client file, and carries it through to the invoice.
- WhatsApp booking agent
- Appointments & calendar
- Client & patient records
- Invoicing, cash & payroll
- QR check-in & reminders
- Arabic and English throughout
Selected work
Built for businesses that open their doors every morning.
Clinics, salons, kitchens, shop floors and boardrooms. Different problems, the same standard.
Nour Medical Center
2025Medical clinic
A bilingual site and booking system where the appointment a patient picks is the appointment reception sees — no re-keying, no double bookings.
- Disciplines
- IdentityWebsiteBooking system
Sufra
2024Restaurant group
One menu system feeding the printed card, the QR menu and the delivery platforms — updated once, correct everywhere.
- Disciplines
- IdentityMenu systemVideo
Marama
2024Retail
A storefront and catalogue with stock synced from the shop's own till, so the site never sells what the shelf no longer has.
- Disciplines
- E-commercePhotographyMarketing
Halcyon Group
2024Corporate
A corporate site in Arabic and English with a reporting section their finance team updates without calling anyone.
- Disciplines
- IdentityWebsiteContent
Why us
Four things we will not compromise on.
One team, start to finish
The people who design the thing build it and keep it running. Nothing gets handed to a subcontractor at the point it becomes difficult.
Bilingual by construction
Arabic and English are designed together from the first wireframe. Right-to-left is not a setting we switch on at the end.
We operate what we ship
We run our own products in production, on call. It is the reason our estimates are honest about the boring parts.
You own it
Code, domains, accounts and design files are yours, handed over documented. Nothing is held hostage to keep you renewing.
8
Disciplines in-house
2
Languages, natively
2
Cities, Dubai & Baghdad
Industries
Where we do our best work.
We are not sector-agnostic. These are the businesses whose operations we already understand on day one.
Healthcare & Clinics
Booking, records, compliance
Beauty & Wellness
Scheduling, memberships, retail
Restaurants & Hospitality
Menus, reservations, delivery
Retail & E-commerce
Catalogue, stock, fulfilment
Corporate & Professional
Identity, sites, reporting
Real Estate
Listings, enquiries, CRM
Education
Enrolment, portals, content
Logistics
Tracking, dispatch, portals
Clients
In their words.
They asked more questions about how our front desk actually works than about what we wanted the site to look like. The result is the first system our receptionists did not need training to use.
Client nameOperations DirectorCompany The Arabic was written, not translated. Our patients noticed before we did.
Client nameManaging PartnerCompany We were handed the code, the accounts and the documentation on the last day, exactly as agreed. That had not happened to us before.
Client nameFounderCompany
Engagement
Three ways to work with us.
Scope drives price, so the figures below are starting points rather than menus. You get a fixed number before anything begins.
Project
From $4,000fixed scope
A defined piece of work with a start, an end, and a number agreed in advance.
- Discovery and written scope
- Design and build
- One discipline lead as your contact
- Handover with documentation
- 30 days of post-launch fixes
Retainer
From $2,500per month
Continuous work across several disciplines, for businesses shipping every month.
- Agreed monthly capacity
- Any mix of the eight disciplines
- Priority turnaround
- Monthly review against agreed metrics
- Rolling three-month terms
Product partnership
Bespokelong-term
We build and operate a product with you, and stay responsible for it in production.
- Product and technical strategy
- Full build and infrastructure
- We run it on call
- Commercial terms structured per engagement
Prices exclude VAT. Rendezva is licensed separately — see the product page.
Questions
Before you write to us.
Do you work with businesses outside Dubai and Baghdad?
Yes. Those are where our teams sit, and it means we can be in a room with clients across the UAE and Iraq. Everything we do works remotely, and a good part of our work already does.
Can you take on one discipline rather than the whole thing?
Often, yes. A brand refresh without a website, or photography for a site someone else built, are both normal. The exception is when the piece you are asking for depends on decisions nobody has made yet — we will say so rather than build on sand.
How long does a website take?
A focused marketing site is typically six to ten weeks from first workshop to launch. Anything with accounts, payments or an admin panel behind it is a different kind of project and gets its own estimate.
Is the Arabic translated from the English?
No. Arabic and English are written in parallel by people who work in both, and the right-to-left layout is designed rather than mirrored. This site is built the same way — the page you are reading has an Arabic twin, not an Arabic setting.
Who owns the work when it is finished?
You do. Source code, domains, hosting accounts, design files and the documentation to run them are transferred at handover. We do not keep anything in our own name to make leaving difficult.
Do we have to use Rendezva if we are a clinic?
No. It is one of our products and it suits a lot of clinics and beauty centres, but plenty of our clinic work is bespoke. We will tell you honestly which one your situation calls for.
Contact
Tell us what you are trying to build.
A short description of the business and the problem is enough to start. We answer every serious enquiry within one working day.
- Studios
- Dubai · Baghdad
- Hours
- Sunday – Thursday, 09:00 – 18:00 GST